Lenskold

Lenskold Article Series

by Jim Lenskold

2008 Marketing ROI & Measurements Study

In this research archive, you’ll find additional detail into data access and quality. 


  • How well are marketers capturing critical data and intelligence?
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  • Where are the marketing data shortfalls?
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  • How does marketing data management influence marketing effectiveness and efficiency?
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  • Recommendations for 10 steps to better leverage data and intelligence

Highlights:

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