Lenskold Article Series

by Jim Lenskold

Increasing Your Marketing Effectiveness Using Metrics

This white paper summarizes the webinar in which Jim Lenskold shares strategies for using metrics that gauge effectiveness and provide insights that drive smart decisions. The paper outlines four key steps to establishing and then using metrics effectively. Sponsored by Tableau.

  • Introduction
  • Key Steps to Building Metrics
  • How to Create a High Quality Dashboard
  • Key Conclusions re: Establishing Metrics
  • Ongoing Process to Maximize Effectiveness
  • How Marketers Currently Use Metrics
  • Keys to Managing Effectiveness
  • Tableau Software: Creating Effective Dashboards

Fill Out the form to complete the download

By submitting this form, you are consenting to receive marketing emails from: Lenskold Group, 601 Bangs Avenue, Suite 504, Asbury Park, NJ, 07712, https://www.lenskold.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

By submitting this form with the Subscribe button checked, you are granting: Lenskold Group, 601 Bangs Avenue, Suite 402, Asbury Park, New Jersey, 07712, United States, https://www.lenskold.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Your e-mail will be kept private and only used for educational content from Lenskold Group as outlined in our Privacy Policy. By clicking on the link delivered via e-mail to download content, you consent to use of a cookie that will provide you access to all other content without completing the form again.