Lenskold Article Series

by Jim Lenskold

Increasing Your Marketing’s Effectiveness Using Metrics

In this webinar hosted by AMA and Tableau Software, Jim Lenskold presents an approach to defining and using marketing metrics to improve effectiveness and ROI. With the right metrics in place, marketing executives can proactively monitor and report key metric outcomes, while also being well prepared to address gaps and act on the information.

The webinar is available on the Tableau website. Access the webinar “Increasing Your Marketing Effectiveness Using Metrics”.