Lenskold

Lenskold Article Series

by Jim Lenskold

Marketing Mix Modeling Mini-Webinar

An Introduction to Marketing Mix Modeling by Lenskold Group’s president, Jim Lenskold, this 10-minute mini webinar answers the question “What is Marketing Mix Modeling?” Topics include why mix modeling is needed and an overview of the steps necessary to complete a model as well as an assessment of the methodology’s strengths and weaknesses.