ROI Resources

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Choose your topics of interest, then click for additional details on the content. We also have archived research reports from 2006 – 2013 available in Research Archives.

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CFOs are from Mars, CMOs are from Venus

Surveys Says: Challenges Remain for ROI Measurements but Discipline Pays Off

2008 Survey Shows Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance

Building Profitable Customer-Centric Strategies

4 Pillars of Insight Transformation

Justifying the ROI on Intelligence

Making Your List and Checking it Twice

Marketing Mix Modeling Mini-Webinar

Lead Generation Marketing Effectiveness Report: Key Findings

Increasing Your Marketing’s Effectiveness Using Metrics

Measuring for Big Wins Webcast

Ripping Open Marketing ROI Webcast

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