Lenskold Article Series
by Jim Lenskold
2005 Marketing ROI & Measurement Benchmark Study
- Benchmark research on marketing ROI adoption
- What are the primary measurement challenges?
- Where is there greater profit potential?
- How do marketers drive decisions using intuition vs. measurements, and how does this influence marketing performance?
- Recommendations for moving further with marketing ROI adoption
An interesting highlight is how ROI measurement abilities where pretty far from expectations.