Lenskold Article Series
by Jim Lenskold
2011 Marketing ROI & Measurements Study
In this research archive, we focused on social media measurements as part of broader marketing ROI measurements.
- How do marketers rate in their capabilities to measure social media outcomes?
- What is driving the high and low prioritization of social media measurements?
- How has the use of marketing ROI to assess general marketing trended over the past 5 years?
- How are marketing ROI metric users showing better capabilities for social media measurements?
Here is a graph of a key finding: